So what's a haul video? Yep, I asked the same question when I first saw a headline in the New York Times. It's basically when teenage girls and even some guys get on webcam and brag about what they bought at the mall. So why do we care? Well marketers, retailers and advertisers are loving it because they see it as a cheap way to get mass exposure. Some of these teenagers have thousands of subscribers and get half a million hits each time they put up a haul. Haulers, as they are called can gain such a large following that companies are desperate to send them free goodies. There's also cash to be made from the online advertising revenue on their You Tube channels.
With the explosion of online video set to take off these haul videos - which can be around the 15 minute mark - tend to say a lot of really nice things about the clothes, make up and other goodies they are given or supposedly buy.
So is it retail porn or marketing gold? Have a look at our short vReport on this online phenomenon that's dominating the Millennial's viewing these days.
yeah needs a good montage to cut through the monotony of a "mallrat" expounding on "how cool" her latest purchase is! but conversely probably good advertising for the favoured products!and pity the products they dis!
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