By Michele SimpsonA web developer asked me yesterday whether he should shut up shop and go into the online video production business as he’d heard there was a lot of money to be made and plenty of work.
I told him to stick with web development - but it did confirm what we all are seeing and hearing – more and more businesses and companies are looking to use video in some form for their websites or in social media.
Why Use Video for Business?
Most companies, no matter what industry they are in, could probably benefit from a web video. The question is obviously one of cost but also how can they use it? We’ve put together a vReport on business video which highlights a few key areas of online video and how some companies have experimented with them.
Most companies, no matter what industry they are in, could probably benefit from a web video. The question is obviously one of cost but also how can they use it? We’ve put together a vReport on business video which highlights a few key areas of online video and how some companies have experimented with them.
Video Testimonials
Video Testimonials are a good chance to have clients and customers endorse your business. There are many companies who opt to film these themselves – the results are mixed! Often I’ve seen the clients or customers looking like stunned mullets starring down the barrel of a camera - their lines are forced and seem scripted. It comes out looking a bit amateur.
Video Testimonials are a good chance to have clients and customers endorse your business. There are many companies who opt to film these themselves – the results are mixed! Often I’ve seen the clients or customers looking like stunned mullets starring down the barrel of a camera - their lines are forced and seem scripted. It comes out looking a bit amateur.
Is Filming Your Video a Good Idea?
And filming video yourself, which is highlighting products and services or presenting a business opportunity has to look good – it’s a shame even a small Canadian video production company ironically did such a terrible job on its clip.
Former Australian cricketer Ian Healy kindly helped out his web company with a video endorsement – only problem is he throws in a few cynical lines about the team not knowing what they are doing or how to measure results - which are probably jokes but delivered so dead pan that someone may think he’s serious.
Former Australian cricketer Ian Healy kindly helped out his web company with a video endorsement – only problem is he throws in a few cynical lines about the team not knowing what they are doing or how to measure results - which are probably jokes but delivered so dead pan that someone may think he’s serious.
Worst Corporate Video Ever!
A little bit of planning around how the video will look at the end and how the people involved in the video will appear can save time, money and a lot of extra editing. I’m not sure if the Worst Corporate Video Ever on You Tube intended to have that title when they started the project.
A little bit of planning around how the video will look at the end and how the people involved in the video will appear can save time, money and a lot of extra editing. I’m not sure if the Worst Corporate Video Ever on You Tube intended to have that title when they started the project.
Michele Simpson is Snapparazzi's producer
No comments:
Post a Comment